Meet Veronica Jorden: Indie Author Cheerleader, Small Business Champion, and Semi-Professional Cupcake Baker


Today on Badass Interviews we had the pleasure of speaking with badass Veronica Jorden of Storyteller Alley. She’s created a space for indie authors to get the attention of new audiences, supporting small businesses and putting a new twist on the reading experience.

Hi, I’m Veronica Jorden: Indie Author Cheerleader, Small Business Champion, and Semi-Professional Cupcake Baker

I was born an Air Force brat and grew up all over the world, but the one thing that was a part of my life, no matter where we lived, was books. A love of reading inspired a love of writing and somewhere along the way, I caught a case of entrepreneurship that I have never quite seemed to shake.

I am the former owner of Sensible Gourmet a gourmet food company that featured amazing gourmet food items from small businesses across the United States. Modeled after companies like Avon and Pampered Chef with a consultant-bases sales force, in its heyday, Sensible Gourmet had consultants in 35 states. There was a time when I thought I was on my way to becoming the most “Sensible” woman in America.

But, sometimes the universe has its own idea of who you are supposed to be. I am a firm believer that everything happens for a reason and after the heartbreak that came from closing my first company, I knew it wouldn’t be my last.

Looking to fill the void Sensible Gourmet left in its wake, I embraced the other passion in my life…writing. In pursuit of the dream to become a published author, I discovered a hidden talent for feedback and editing. In 2013, I launched First Page, Last Page, an editing service dedicated to helping indie authors polish their literary masterpieces. It reignited my entrepreneurial spirit and introduced me to the world of self-publishing. Since its launch, I have edited dozens of books in genres ranging from dark fantasy to steamy romance to military memoirs.

In 2015, I launched a sister-site to my editing company, called Storyteller Alley. And while the goal has always been to help promote indie and small press books, it has taken two years to tweak and improve that original idea into my newest labor of love.  It has allowed me to merge my two passions – storytelling and small business.

When I’m not reading, edit, writing, or doing other book-related things, I love to bake. Cupcakes are my secret super power. I mean, whose day doesn’t instantly improve when presented with a cupcake? And thanks to my eagle-eyed mom, I have cupcake papers for every occasion (an enough of them, I am certain, to wallpaper my entire house should I ever decide that’s a good idea!).

I am a proud Army wife staring down the barrel of retirement…where have the last 20 years gone? Three amazing, snarky, and talented teenagers and an adorably stubborn Shih Tzu named “Q” call me mom.  We live in possibly-my-forever-home just outside of Annapolis, MD.

Watch the entire interview — click on the video below to watch.


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