How to overcome the overwhelm of social media marketing for your small business

The Social Media Vortex of Doom

When you feel anxious,
overwhelmed and stressed out.
When it’s too much to handle.
When you want to hide, not hang out.
You have entered the social media vortex of doom’,
Where nothing works and nothing blooms.
So take a break,
Put your phone down,
Switch airplane mode on,
Relax and chill out.

I recently delivered a workshop where I asked; “How does social media make you feel?”

‘Overwhelm’ is what came through for more than half of the attendees. And I hear this a lot from my clients and community that they feel overwhelmed by social media too.


Social media is a lot

It’s a digital world, a sprawling metropolis, that keeps changing and growing. New highways are built and roads are re-routed, new suburbs pop up in the form of features and updates… Then there are all the people, the adverts and videos that show up in our timelines through sponsored posts and ads. Knocking on our digital doors every day, often unannounced or uninvited, is like having the double-glazing sales men, a Jehovah’s witness, plus all of the marketing and sales leaflets dropping through your letterbox and knocking at your door all at the same time. =

Woooaaah there. Back off, people!

Then we have our friends, our contemporaries and colleagues posting about what they’re up to and with whom, and we then consciously and unconsciously compare ourselves to it all.

There is a lot going on and lots of opportunity to feel overwhelmed daily. Someone told me recently that it makes her feel like her “neurons are on fire”.

It often leads to feelings of lack and feelings of “not good enough”.

This creates a negative spiral, a vortex.

The social media vortex of doom

Social media can suck the life force out of us… It can, and does, send people spiralling into negative feelings and emotions. It is powerful, way more powerful at doing this than we often give it credit for. How many times have you pulled out your phone, unconsciously tapped on a social network and seen a post that catches you off guard, that changes your mood?

Having an awareness of this really helps.

And Facebook is, at last, starting to recognize their responsibility around this and take measures to address these problems of anxiety, overwhelm and addiction that we have developed from being on social media.

“We want the time people spend on Facebook and Instagram to be intentional, positive and inspiring.” 

Ammet Ranadive Product Management Director at Instagram & David Ginsberg Director of Research at Facebook write.

“We are announcing new tools to help people manage their time on Facebook and Instagram: an activity dashboard, a daily reminder and a new way to limit notifications…. We developed these tools based on a collaboration and inspiration from leading mental health experts and organizations, academics and our own extensive research and feedback from our community.”


Are you ready to see how much time you spend on their platforms every day?

Do you have healthy boundaries with social media? Are you able to switch it off?  Do you think these new tools and features will help you manage your addiction to scrolling or opening the app when a notification drops in?

Personally I am really looking forward to using these tools to help me enforce the boundaries I want to set and to manage my time better on line.

I just wrote a book; Social Media For A New Age about changing the time we spend online to be more “intentional, positive and inspiring”.

We can choose to use the platforms to connect with real people, to reach out with content that is creative, positive, informative, helpful and healing, that is in service to the world at large.

We can use it to connect with people in a way that has never been possible before.

But we have to be discerning.

It is up to us to choose how and when we use it.


As Russell Brand shares in the opening of his bestselling book Recovery;

“Here in our glistening citadel of limitless reflecting screens we live on the outside. Today we may awaken and instantly and unthinkingly reach for the phone, its glow reaching our eyes before the light of dawn, its bulletins dart into our minds before even a moment of acknowledgement of this unbending and unending fact: you are going to die.”

 So, it is up to us to use these new tools, it is up to each of us, individually and collectively to become conscious of our bad social media habits or addictions, to recognize our Social Media Vortex of Doom and put down our phones more often.

About the Author

Kate Brockhurst

Clients call Katie Brockhurst their “Social Media Angel”. It is more than a nickname: It’s a job description, an ethos, a mission statement. A social media consultant for leading international Mind Body Spirit publishing company Hay House UK. Katie has worked with many of their authors including Diana Cooper, Sonia Choquette, John Parkin, Dr. David Hamilton, Yasmin Boland, Rebecca Campbell, Kyle Gray, and Lisa Lister. Plus many other well-known authors, practitioners, and businesses in spirituality and well being.

From London, England with a solid background in broadcast, music, and entertainment, working for Sony, BMG Music, BBC Radio DJ Dave Pearce and Wise Buddah Talent. Katie started her own social media agency ’Kdot Online’ in 2007, when the social media industry was in its infancy, after winning a Gold Sony Radio Academy Award in the first-ever Best Internet Programme (podcast) category. Kdots client projects included O2 Music, Universal Music, Sony Music, Penguin Books & Harper Collins.
Katie developed her business to match her own passions and life choices, and in 2014 she wrapped up the agency and the demands of running a London office in order to travel the world with her laptop, going solo as a consultant in the MBS industry, where she had established a name for herself with Hay House.

Katie now delivers 121 consultancy, coaching and strategy for authors and experts all over the world online.

She is loved for her simple, positive, actionable strategies that play to people’s strengths and personalities, enabling them to find their passion for content creation in order to create meaningful community and results online.

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