EXCLUSIVE INTERVIEW WITH BRAND EXPERT AND WEB DESIGNER ALEGNA MOSS
Building a personal brand takes polish, an eye for style and a huge chunk of YOU mixed in. We recently sat down virtually with badass brand and web alchemist Alegna Moss to discuss her top tips on branding and aligning it with you. Alegna’s top tip- make sure that it aligns with you and where your big vision is headed. Often times we create things for what we think other people want, instead of creating for ourselves. People will waste time and energy creating something that they end up not falling in love with. It’s your brand, make sure you love it.
Alegna combines a whole lot of woo into her design process to ensure that not only are her clients a great fit, but that the brand and website they are building together is a match. She suggests getting very clear with who you are and where you want to go. Once you understand who you are and what you want to build, you just starting sticking the two elements together. The whole process should feel organic, fluid and be a lot of fun.
What is the number one thing you should do when thinking about building a personal brand?
Alegna’s answer to this- build a community first and then work on the brand as you go. If you start with a perfectly polished website, but no one knows who you are, the whole thing is pointless. Your community matters and as soon as the big vision light bulb turns on, get to work online building relationships and get out in person and network. Then make sure your brand is a great representation of who you are.
What is your favorite part about being your own boss?
Alegna says her favorite part about being a business owner is freedom. During our interview she was hanging out on vacation at a cabin with her kiddos playing in the background. She has the freedom to travel when she wants and for as long as she wants. Her favorite element of her business is design. She loves the process and the creative aspect she can bring to clients and their brands.
Alegna is currently re-branding her own business Vivid Seeds to better match her and her vibe. She recommends re-branding whenever your brand lacks freshness and just feels out of alignment with you. Watch the entire interview recorded live on Facebook below. Then connect with Alegna and join her super fun re-brand launch party here.
Alegna is a Brand & Website Alchemist, an Intuitive Designer, a Magical Creatrix, and Business Muse. Her passion is working with awakened women who have great vision, but need help grounding and birthing their ideas. She works with women entrepreneurs in service-based niches, guiding them to build an authentic web space of their own, so they can grow and nurture a soul-aligned business that supports their dream lifestyle. Alegna strongly believes that entrepreneurship is one of the best ways to create the freedom that let’s you dance to the beat of your own drum and serve your purpose, while creating a comfortable living. Learn more about Alegna’s work and how she can help you create a soul-aligned brand at www.vividseeds.com.