Form Over Substance

“A book is simply the container of an idea — like a bottle; what is inside the book is what matters.” So said the English novelist and journalist Angela Carter. She’s absolutely right of course, blasphemous as it may sound to those who venerate the printed book as a...

Trippingly on the Tongue

My dear reader, today I appear before you bearing something of a confession. Actually, several confessions. No doubt my penitential perorations will generate cascades of consternation and chagrin across the expanse of the world-wide-inter-web-net, but so be it. I must...

The Client Journey

Want to know a secret? Your client’s path and your path are the same. I don’t mean that they’re the EXACT SAME, step by step, right, lefts, right, centers. No. But both paths do contain the swoon spots and the pitfalls that can make or break you. When I started...