Trippingly on the Tongue

My dear reader, today I appear before you bearing something of a confession. Actually, several confessions. No doubt my penitential perorations will generate cascades of consternation and chagrin across the expanse of the world-wide-inter-web-net, but so be it. I must...

The Client Journey

Want to know a secret? Your client’s path and your path are the same. I don’t mean that they’re the EXACT SAME, step by step, right, lefts, right, centers. No. But both paths do contain the swoon spots and the pitfalls that can make or break you. When I started...