Your business goes beyond a attractive logo. The one thing that makes it memorable and increases the value of your business is excellent branding. It is what motivates your audience to hangout on your website, follow you on social media and talk to their friends about you. You might ask, what exactly is a brand?
The short answer is: Everything.
A brand represents people’s recognition of a company’s customer service, reputation, marketing, and logo. When all of these elements of the business are working well, the overall brand tends to be in a killer shape.
I believe a brand is more than that. A brand lives and advances in the minds and hearts of potential clients. It is a fostered set of ideas and emotions consumers associate with a company. With the infinite amount of choices that are offered to consumers everyday, It is important that you connect with your audience in a way that is unforgettable.
Did you know?
45% of a brand’s image can be credited to what it says and how it says it.
Your brand is the assurance you give your audience, what you say you will do, how you say you will do it, and how it is done. Make sure your brand delivers on what you say you will.
72% of marketers think branded content is more impactful than advertising in a national magazine; 69% say it is bigger than direct mail and PR.
Branded content is a great way to teach potential clients while establishing your expertise in your niche. Build trust with branded content.
Color increases brand recognition by up to 80%. This one is the craziest of all stats, and is the reason why it’s important to have a consistent brand color palette.
Want to know how to market your brand effectively? Start with strong branding! I tripled my website traffic just by doing this. I stuck to a color palette and made it consistent across all social media platforms and my website. The time I spent doing this was a huge bonus to my business.
Let’s dive deep into what good branding can do to your badass business!
A good brand is easily recognisable and catchy! One of the first things that stands out in your brand is the logo. Remember as soon as we see a yellow arch, we think of McDonald’s or when you see a tick sign you think of Nike. Logo is the most critical element of branding. It is the face of your brand and you should make sure that it is professional and simple enough to be memorable and easy to understand, and portrays your brand in an effective manner.
I always say this, when you have consistent branding (color palette, tone and voice) you build trust and credibility with your audience. They will use services or make purchases from a brand that is polished and legit. They know they can trust you with their work and know that the outcome of them doing business with you will be as polished as your logo and brand. Your customer wants to build a relationship with a brand that is established and confident in their work.
Marketing and sales go hand in hand! Branding is the missing piece in the puzzle when it comes to marketing. it is the bridge that gets more sales when marketing is done! Branding helps in brings more sales to your business! It gives confidence to the buyer that your business is established and able to provide them with what they need.
When you have an amazing brand identity, you are doing yourself a favour and setting yourself above your peers. Competition is healthy when it comes to making it happen. You need to be an apple among oranges. I love this saying “Blend in, but stand out”. From your logo, to website, social media, color palette, business cards… You’ve got to stand out if you want to make it big!
The practices and elements of a brand, it’s personality, has a great impact on the expectations. Having the best character is the most powerful opportunity for a brand when it comes to what you promise as a business owner. What I notice in many small businesses is they never express what their customers should expect from them. One way you can do that is by telling the customer what they can expect from your services and products. Talk about your performance and quality, talk about your turnover time, pricing etc. Bring out your personality in your copy!
The most powerful and profitable companies and business, big or small have one thing in common and that is great brand identity. They have established themselves as world leaders in their particular niche by building a robust brand. It is a long term business plan that gives a high ROI.
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