Sara Funduk is the co-founder of CourseCraft, the eCourse platform for creative entrepreneurs: you bring your brilliance and CourseCraft manages the rest!
Samantha and Sara chatted about how you pick yourself back up and recover from a failed course.
What is a failed course?
Sara believes that a failed course can literally be anything that doesn’t meet your expectations. Whether it be less sign-ups than you thought you would receive, which leads to a lot less money than you thought you would make.
A lot of people try to promote and sell and course when they haven’t built up their know, like, trust factor first. Our first course could easily fail, because we haven’t yet built on our audience.
Trial and error can be a bit on the soul destroying side, but it’s the best way for us to learn and just keep trying!
How do you recover from a failed course?
Sara recommends that you look critically at your course so that you can firstly manage your expectations. Look at your email list and the number of people you have within your audience; then, you need to do the conversion math where you can work out approximately how many potential purchases you can make. Even if you make very few purchases, give the people that do purchase the ‘royal treatment’.
You’ve usually spent so much time creating your course, that it’s rarely your actual content that will be related to your potential failure. It will be a lot more likely that you haven’t spent the right amount of time promoting your course; or you haven’t documented how you are doing to be doing things that you can use as promotional material.
- If it’s your first course, don’t spend too much time creating it. Know what you’re going to be achieving, just by doing!
- Don’t allow an amazing course to become a failure because you didn’t promote, or didn’t promote in the right way.
- Look at your course critically and look at what areas may have stopped it from being epic. If it means you need identifying potential areas of weakness, you can then find the help you need.
- Get back out there and try again as quickly as you can. Don’t allow one failure to hold you back!
Some other tips: Promote your course in advance, with just your course outline in your head. This allows you to gauge the reaction you are promoting, then you can create the course as you work you way through the weeks and drip the content out.
Show up authentically for your audience ALL THE TIME. If your audience can see the type of person you are, you are establishing levels of trust for your audience; which shows them that you have passion for everything you do!
Watch the Replay Here!