Why Community Matters by Dannie Fountain of LE Consulting. Community makes a huge impact on your brand, marketing and awareness for your business.The entrepreneurial world can be a lonely place. If you’re a solopreneur that doesn’t work in a co-working space, your social interaction can become extremely limited.

Even if you do work in a co-working space or have a business partner, you’re still not being exposed to the same number of people as you would be at a typical corporate job. Finding a community is important to help alleviate some of the symptoms of entrepreneurship, such as feelings of loneliness, depression, and uncertainty.

Not only can community help you feel less alone, it can also help you keep from making some serious business mistakes and even provide you with tons of free resources!

I’ve saved myself many business errors while scrolling through Facebook Groups like the Rising Tide Society or Savvy Business Owners. I look forward to getting my RTS Tuesdays Together PDF each month because there’s always actionable content that lands in my inbox for free.

The Savvy group introduced me to one of my favorite podcasts, Creative Empire, and the Think Creative Collective group introduced me to another, Smart Passive Income.

Being a member of these communities also means we have access to free webinars, a myriad of blog posts on a variety of topics, and access to experts in many different areas of entrepreneurship.

I’ve even hired members of my team from these groups because we’ve connected on a personal level before chatting about business and that creates a strong sense of community.

Where do you find such community? Try these ideas:

Facebook Groups

Naturally, Facebook Groups are a great place to find community. Engage in groups without an ulterior motive (such as client mining, etc.). Participate in conversations without tagging your business or mentioning what you do (unless asked).

Putting these restrictions on yourself will help reduce the likelihood that you’ll be subconsciously unauthentic during conversations and discussions. This will help you cultivate more meaningful relationships.

Live Events

Some of my favorite entrepreneurial memories are from the live events I’ve attended. Be sure to check out a mix of events too, not always the same topic or niche. Some of my favorites include Create + Cultivate, the Savvy Experience, and Creative at Heart.

Honest Conversation

Is there a fellow creative entrepreneur whose Instagram feed inspires you every day? Is there someone who was on your favorite episode of a podcast who challenged you to take action? What about someone whose email newsletter you open religiously?

Connect with these people!

Some of my closest “business friends” are friends I made by commenting on Instagram or simply saying thank you for all the incredible information they share.


Do you have an idea for your business but you don’t feel confident you could execute it alone? Don’t! Work with someone to bring the project to life, whether it’s bringing accounting skills to your audience or collaborating on an e-course.

The partnerships that I’ve worked on (and continue to work on) have not only brought a sense of community to my business through having someone else to work with, but they’ve also brought in financial wins represented by increased revenue on the project due to twice the promotional power and twice the behind the scenes effort.

There are many ways to create a sense of community in your business, even as a solopreneur. Be open to opportunities that come your way, start conversations, and be willing to listen to others and opportunities to build relationships will flow naturally!

About the Author

Dannie Fountain - LE Consulting

Dannie Fountain is a marketing consultant and the Founder of LE Consulting. She has worked in marketing for brands such as Whirlpool, H&R Block, and Mr. Kate. Her greatest passion is traveling the world – she’s been to 21 countries (4 continents) and half the US so far, always with another trip on the horizon! She’s a certified scuba diver as well as having her student pilot certification. Her passion and unique skills are evident in her well-rounded approach to marketing.

Dannie works with entrepreneurs to brainstorm, strategize, and implement marketing plans and processes to better their business. Her work also includes creating strategies for hiring and managing a team as a creative entrepreneur. In addition to her marketing work, she’s the author of a series of successful e-courses.